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Just getting your
message noticed by prospects is a challenge. Pop-up ads, billboards,
flyers, fax, TV, email - the competition is fierce. How can
you make your voice heard over the marketing din?
Dare to be creative. Step a little out of the
norm and you’re already in an elite group. A Pennsylvania
marketing company grabbed the attention of prospective clients
with a fuzzy postcard, generating the highest response of all
its self-promotions. A real-estate company in Florida had similar
success by mailing a deflated beach ball printed with an invitation
to visit model homes. |
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Make
it worth their while. Dangle an intriguing product
in front of important contacts and they will bite. To get appointments
in a new region, a printing company delivered remote-control
toy dogs to a dozen hot prospects with letters asking for meetings.
The remote itself was withheld and presented during a scheduled
pitch. The “Get a New Dog” promotion snagged nine
appointments and seven new clients!
Stimulate the senses. Food, coffee or aromatic
freebies like lotion or lip balm make a deeper impression than
mere words on paper. Make sure the packaging reflects your company’s
name and information. |
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Tell
‘em again. You’ll need to repeat your message
to get it across. One company hosting an educational seminar
attracted a record number of attendees with a six-week “Learning
Odyssey” theme inspired by the Stanley Kubrick space movie.
Every two weeks, prospects received a teaser - florescent green
water bottles, flying disks with circular flyers, and a paper
clip/note holder.
If you would like more creative marketing ideas, call
us…our expertise is free! |
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grow their business. Branded Merchandise is designed
to increase awareness, name recognition, and lead
generation. Premiums, when used as incentives or
rewards, will improve customer loyalty, employee
morale and productivity. |
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