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| Q:
I'm a small appliance dealer with a limited advertising budget.
What are some inexpensive ways we can generate more store traffic?
A:
Easy, just ask your vendors for the money! That's right; many
manufacturers provide co-op dollars to their dealers in order
to promote their particular brand. Mail potential customers
a special offer and include a promotional product imprinted
with the brand's name or logo and your company's information.
Make sure the item you select is useful and fits in with an
overall theme or message.
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Q:
It's been a tough year for our company and we would like to
thank our key employees for all of their hard work. What do
you recommend?
A:
A lucite or crystal award is just the ticket. It serves as
a reminder for a job well done and shows appreciation 52 weeks
a year.
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| For
more awards, click
here |
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| Q: Our
business is slow and we would like to generate new sales. What
kind of promotions can we do without breaking the bank?
A:
Direct mail, when done right, can be very effective and inexpensive.
First, you need to write clever copy with a compelling offer.
Then, include a small item such as an imprinted pen/screwdriver
in the envelope to add bulkiness. It's best to tie the promotional
product into a corporate theme or message, so when prospects
see the item they naturally think of you.
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| For
more pens, click
here |
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This
Newsletter
The goal of our newsletter is to provide the benefits of using promotional
products. Corporate Merchandise Services are designed to increase
awareness, name recognition, and lead generation. Premiums, when used
as incentives or rewards, will improve customer loyalty, employee
morale and productivity. |
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